Panasonic to take new direction at IFSEC

IFSEC International 2017 Panasonic Business is set to launch a new direction for its European security business at IFSEC 2017, asking the industry to change how CCTV is perceived and procured. Panasonic proprietary technology such as rain wash coating, dehumidification and smart coding technology reduce the overall cost of maintaining and operating CCTV technology. In order to place a value on this, the company has commissioned an ROI calculator, which it will present at IFSEC, which compares the lifetime cost of security cameras from leading manufacturers to determine which provides best long term value.

The calculator examines the cost of data storage and transmission, maintenance and cleaning, the potential risks associated with poor cyber security as well as the revenue generative potential of people counting and age and gender recognition technology. For a couple of years Panasonic has been talking about how its unique embedded camera technologies reduce the total cost of ownership, said John Boyle country manager for Panasonic UK. In addition, our ability to offer end to end cyber security protects organisations against data breaches and prepares them for forthcoming changes to data protection law. So, the traditional approach of procuring on the cost of the camera doesn t do us any favours and we need to change the way the market views the buying of security technology. This year at IFSEC, we want to initiate some new discussions with some system integration partners, who recognise that the cost of the box is only the start of the journey. As a platform for exposure at IFSEC 2017, Panasonic have invested in exclusive sponsorship of the Security Management Theatre, at the same time as partnering with organisers UBM to provide a Panasonic branded meeting space. Through the IFSEC Meetings Service, key security markets such as city surveillance, banking and retail will be able to book meetings directly with Panasonic at the event. The company will also present seminar topics on cyber security, maintenance free city surveillance and smart compression technology across the event at London s ExCeL Centre. We want to take a more consultative approach.

We want to understand the challenges that our SIs have and chat through how Panasonic s uniquely wide technology portfolio can meet their increasingly complex needs, added John Boyle. For more information on Panasonic Security Solutions please visit the website. About Panasonic System Communications Company Europe (PSCEU) Panasonic System Communications Company Europe s (PSCEU) goal is to improve the working lives of business professionals and help their organisations efficiency and performance through world leading technology. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include security cameras, PBX telephone switches, document printers, Broadcast & ProAV and Industrial Medical vision cameras, projectors, large visual displays, rugged mobile computers and enterprise fire alarms. With around 350 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets. PSCEU is made up of five product categories: Communication Solutions , including professional scanners, multifunctional printers, telephony systems and SIP terminal devices. Computer Product Solutions helps mobile workers improve productivity with its range of Toughbook rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. As European market leaders, Panasonic Toughbook had a 70.1% revenue share of sales of rugged and durable notebooks and Panasonic Toughpad held a 57.1% revenue share of sales of rugged business tablets in 2014 (VDC Research, March 2015).

Professional Camera Solutions offers excellence in image quality with its Broadcast & ProAV product range and solutions as well as Industrial Medical Vision (IMV) technology. Security Solutions , including video surveillance cameras and recorders, video intercom systems, access control, intruder alarms and fire alarm systems. Visual System Solutions , including projectors and professional displays. Panasonic offers the widest range of Visual products, and leads the European high brightness projector market with a 43.9% market revenue share. (Futuresource > 5klm (Jan-March 2015) excl. D-Cinema) About Panasonic Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.72 trillion yen (55.5 billion Euros) for the year ending March 31, 2015. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company s website. Visit Europe s leading security event in June 2017 Visit IFSEC International for exclusive access to every security product on the market, live product demonstrations and networking with thousands of security professionals.

From access control and video surveillance to smart buildings, cyber, border control and so much more. It is the perfect way to keep up to date, protect your business and enhance your career in the security industry. Click here to register your place now to join us at London Excel on 20 22 June 2017.


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