Sony and Bosch Security Systems agree R&D and marketing collaboration

Sony And Bosch Security Systems Agree R&D And Marketing Collaboration

Bosch Security Systems and Sony Corporation have formalised an agreement to collaborate in the development and marketing of video surveillance solutions. The partnership, which is subject to approval of the antitrust authorities, will combine Sony s expertise in video imaging with Bosch s video analytics at the edge technology as well as its innovations in efficient bitrates and reducing storage requirements. Effective from the beginning of 2017, the agreement also means Sony s video surveillance customers in all markets except Japan will be served and supported by Bosch Security Systems sales and marketing division.

This partnership will revolutionise the video security industry since it combines the unique technological expertise and strengths of two leading companies in the field of video security applications, said Toru Katsumoto, deputy president of imaging products and solutions and sector president of the professional products group at Sony Corporation. Customers can prosper from Sony s superior image quality, like its 4K solutions, combined with Bosch s bitrate management and video analytics. Said Gert van Iperen, president of Bosch Security Systems: This unique partnership also supports Bosch s vision concerning the internet of things. Video security cameras and more specifically the data they are collecting play an important role in the further development of the internet of things. The video cameras might be called the eyes of the internet of things . The global Bosch Security Systems organisation will support the dedicated sales and marketing team responsible for Sony-branded products as well as Sony s customers to grow the business by excellent support and service. Sony will continue to develop and manufacture its video security products under its own brand.

Download: The Video Surveillance Report 2016 This exclusive report covers the security needs of surveillance systems as shaped by the physical environment including: What do security professionals think about plug-and-play systems Challenges like low-light conditions or large spaces and the threats posed in various sectors Which cutting-edge features such as mobile access, PTZ smart controls or 4K resolution are most important to security professionals What are the most important factors driving upgrades and would end users consider an upgrade to HD analogue Download the full report here.


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